Shop local
A small, hand-picked group of local makers, shops and small businesses, with gifts, seasonal goods, treats and more.

A festive afternoon of local shopping, holiday activities, Santa, and Christmas magic in the heart of Whitefish Bay.
Counting down to December 13
Add to calendarTimes are approximate while plans are finalized.
Coming soon
Join us at The Argo for an afternoon celebrating Christmas, community, and the small businesses that make our area special.
Shop a curated collection of local makers and merchants, enjoy festive activities with the family, visit Santa, and make a day of it in Whitefish Bay.
What to expect
Some plans are still being finalized. Anything marked “Planned” isn't confirmed yet.
A small, hand-picked group of local makers, shops and small businesses, with gifts, seasonal goods, treats and more.
Santa and Mrs. Claus are planning to visit The Argo for family visits and photos.
A staffed cookie-decorating table for children, free for families.
We're lining up cocoa, coffee and seasonal food with local partners.
Make an afternoon of it: visit the shops, restaurants and businesses throughout the village.
Meet the makers
We're keeping it small and local: a handful of makers and merchants, chosen with care.
We’re inviting local makers, merchants and small businesses to The Argo, and we’ll introduce each of them here as they’re confirmed.
Make a day of it
After the market, stay for the afternoon: the village's shops, restaurants and businesses are just down the street.
Plan your visit
Times and activities are still being finalized. We’ll post updates here.
Stay in the loop
We'll be announcing participating vendors, activities, Santa details, and more as December approaches.